Step 6 - Track & Publish Market Trends
Results and Review
One of the most gratifying aspects of greening the MLS is seeing it at work. Areas where green MLS statistics have been kept show the positive trends that green home sales are making in their area. For instance, in Atlanta during 2009, certified green homes sold 3.6% closer to list price and were on the market 31 days less than conventional new construction (108 vs. 139 days).
Such findings are significant and valuable not only to brokers, but to builders, appraisers, lenders, and consumers too.
For additional data on green home sales, visit the research page of the GreenREsourceCouncil website. There, you'll find an array of market reports, such as Earth Advantage's "Certified Home Performance" and the "Atlanta - 2009 Green Sales" statistics, plus other research on the market value of high-performance green buildings.
Because the green movement is evolving quickly, it is important to evaluate your data to be sure it is up to date when you compile and report any results from greening your MLS. In 2009, for instance, the industry saw the addition of NAHB Green to the list of national green building certifications. Thus, reviews of your MLS twice per year can help to ensure that your data is current and in sync with the market.
Author: Kim Pontius and Carson Matthews